CountriesCoursesFashion & MediaUnited States of America

Why study fashion in USA?

Whether we realise it or not, fashion is a part of our daily life. Many colleges and students are paying attention to this profession because it offers new options for fashion careers. America’s fashion capital, New York, is growing and spreading the fashion business to other regions of the nation. Everyone is always being exposed to fashion messaging from celebrities and the media. Undoubtedly, studying fashion may have an impact on a generation.

Fashion has developed into one of the cultural vectors that helps us understand what is happening in our society, much like theatre, film, art, and music do. Harvard Magazine

The fashion industry has expanded from a small, privileged elite to a large, global consumer base, and business is flourishing. You might be in the correct place if you’ve thought about studying fashion as a potential career.

Fashion in the US: A Changing Cultural Phenomenon

Harvard magazine claims that the early 20th century garment and fashion businesses were concentrated on New York City’s local metropolitan culture, namely a certain section of Manhattan. For instance, in 1913, the $70 to $80 million value of all undergarment manufacture in the United States was accounted for by undergarment stores in New York City. Throughout the 1950s, New York City remained the hub of US undergarment manufacturing, and it continues to be the country’s fashion capital today. Beauty and fashion publications began to circulate in American homes around 1939.

When Glamour published its inaugural issue, they described glamour as “a characteristic each of us sees in some other human—and wishes she had.” All women, according to the editors, have “potential glamour,” which may be realised with the aid of the appropriate accessories, haircut, cosmetics, conduct, and, of course, clothing. By mainstreaming cosmetics and accessories that provided appeal, refinement, and youthfulness to women everywhere, the journal showcased the most recent European trends and fashions while carving out a place for the American market.

current fashion

Fashion trends spread considerably more quickly and widely as a result of the improvement in travel and communication infrastructure as well as the increased readership of newspapers and magazines. The spread of fashion trends has now been greatly accelerated by the Internet and social media. Students can choose from a variety of intriguing degrees offered by fashion colleges.

The fashion business and academic pursuits in the US continue to be concentrated in New York. For instance, Parsons, The New School for Design, grants degrees in merchandising and fashion design, among other fields.

Its nation’s economics, popular culture, and even our political and sexual philosophies continue to place a high priority on clothing. Nearly every significant change in American culture has been entwined with the history of fashion in the country. Fashion is a rapidly expanding sector that touches on everything from the raw materials required to make textiles to the methods used to create our clothing to the social standards that determine how we “should” look.

For many students searching for a unique, fulfilling job, studying fashion has become a serious endeavour. Studying and working in the fashion industry is about much more than expensive brand names and promoted vogue, whether you are a slave to fashion trends or proud to ignore them. This sector tells the tale of popular culture. We live the narrative every day.

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